Under Bajaj-Triumph partnership, bikes will be built by Bajaj and badged as Triumph; to be sold across the world
Bajaj has just tied up with the Triumph Motorcycles and the first product under the partnership of two motorcycle giants is expected to be launched within two to three years. The Indian bike manufacturer is expected to make 300 cc – 600 cc middleweight category bikes that will carry the Triumph badge. These bikes will be sold across the globe through the two company’s existing retail network.
Both the companies are expected to be benefitted from this partnership. While Bajaj will have access to technologies for its future higher displacement middleweight category bikes Triumph will be able to enter the smaller displacement segment, where Bajaj has acquired expertise. With this partnership, both the companies are expected to get a significantly strong position in middleweight category of world motorcycle market.
The two bike manufactures will share their expertise in design and development of bikes. Currently Bajaj’s flagship bike Dominar 400 is powered by a 373.3 cc engine that also works in the KTM Duke 390. On the other hand, Triumph’s smallest displacement engine is 675 cc engine that works in the Triumph Daytona.
Bajaj and Triumph are mainly targeting the markets like Asian, African, European countries alongside US as well. With this partnership, Bajaj will be able to offer a wider range of products in the domestic market. It would help the homegrown bikemaker to increase its market share. However, the partnership doesn’t involve any equity deal. This means, Bajaj Auto won’t have any share in Triumph.
Also read: Upcoming Bikes Under 900cc in India
Interestingly, this has been a noticeable trend for quite some time in the Indian market that the global premium motorcycle manufacturers are tying up with Indian brands. Bajaj already has a strong partnership with Austrian high-performance bikemaker KTM. BMW Motorrad has tied up with TVS and the latter is producing the G310R locally at its Hosur plant. Partnership between Bajaj and Triumph the latest addition in this list.