The domestic sales of Bajaj registered good growth on the back of new aggressive marketing strategy
Bajaj Auto has continued the good momentum in November 2018 also. The domestic sales of the company stand at 2,05,259 units in November 2018 compared to 1,41,948 units same month last year and registered growth of 45 per cent considering that Diwali was not so great for automakers.
The company exported 1,41,285 units last month compared to 1,22,022 units in November 2017. When compared to motorcycle business, the commercial section of Bajaj registered negative growth of 22 per cent as the company sold 29,599 units in November 2018 against the 37,887 units in November 2017
The combined sales of both domestic and exports of two-wheeler stand at 3,46,544 units for November and when compared to November last year, the company registered 31 per cent growth as the volume stands at 2,63,970 units. In November 2018, Bajaj Auto (both bikes & commercial) sold 4,06,930 units and registered 25 per cent growth.
The aggressive marketing strategy is helping the company to improve sales as they have extended the 5-5-5 offer till the end of December and it is so popular among customers in which they will get five free services, five years of free warranty and five years of insurance. The bread and butter model of Bajaj is the Pulsar range and they want to increase the total volume from the Pulsar to 90,000 units in Q4 of FY 18-19.
The entry-level Pulsar 150 recently received a mild update in which the company has introduced new colours along with updated graphics to give a fresh feel for the customers. The engine remains the same and the Pulsar 150 retained the same analogue-digital instrument cluster along with clip-on handlebar also.
The Pulsar 220 F also got an update in which the performance gets new engine guard and new graphics, while the price hike is marginal compared to the outgoing model. Bajaj is expected to introduce ABS system across the Pulsar range in early 2019 and to make them more affordable, the company will be offering a single-channel ABS system.