Bajaj aims to increase its market share to 26 percent by next fiscal compared to its current share of 20 percent
Bajaj Auto is planning to revamp its entire product lineup in the country soon. The bike manufacturer says that it will launch new products under all of its seven brands – CT, Platina, Discover, V, Pulsar, Avenger and Dominar. With these new products on offer, the company aims to increase its market share to 26% in the next fiscal compared to its current share of 20%.
Despite having a strong market share, the company has faced several bumps in last eight months. In November 2016, the company faced steep decline in sales due to the demonetaisation and later in the beginning of this fiscal BS-III ban affected the sales again. Due to these reasons Bajaj experienced its market share lowered. Now with the new bikes in under every band it aims to compensate that loss.
Not only the domestic market, Bajaj is also aiming to increase the export volume to several overseas markets and in order to achieve that target it is planning to ramp up the production volume significantly. Bajaj claims that its new products have been doing well in last 18 months compared to the new motorcycles from the rivals.
One of the biggest product launches from the brand in recent times was the Dominar 400 that is currently the flagship model of the homegrown bikemaker. Now, the brand has patented Dominar based adventurer and scrambler models in the country. Among other upcoming products, the brand is working on a 400 cc Avenger cruiser as well that will be the flagship model in the Avenger series.
Bajaj V15 is another exciting product from the brand and the bike manufacturer has introduced a 125 cc smaller variant later christened as the V12. Now, the next product in the lineup could be a more powerful and bigger model. Thanks to GST, the pricing f major number of bikes from Bajaj has been reduced and that too is expected to improve the sales volume for the brand.
Bajaj Dominar 400 Gallery