The flagship bike’s sales figure declined in June 2017; retailing much slower than the initial projection
Bajaj Auto aims to sell 10,000 units of Dominar 400 per month by March next year. The flagship bike has around 2,000 units in June this year that marked a decline in comparison with the previous month sales figure. The drop in sales figure is attributed to the confusion regarding the new tax system.
Earlier, the manufacturer estimated to hit monthly sales of 10,000 units by September 2017. But, the projection has been revised and now the brand estimates to reach the target by March 2018. The company not only sells the Dominar 400 in domestic market. It exports the bike to several overseas markets as well. The export numbers have fallen too alongside the domestic sales.
Under the new tax structure, as this bike is powered by a engine displacing more than 350 cc, it draws 3% extra cess over and above the 28% GST taking the total tax incidence to 31% making it pricier. Immediately after the new tax system rolled out across the country, Bajaj Auto increased price of the Dominar 400 by Rs. 2,000.
The Dominar 400 is not only the most expensive model from Bajaj Auto, it is also the most powerful bike in the brand’s portfolio. This model garnered positive response globally within short period after launch. It has been designed to lure the young buyers who seek sportiness, power and charm of cruising in one package.
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Recently, in order to increase the appeal of this model the company has introduced a Matte Black edition of the Dominar 400 that is being sold alongside the other three colour options. The brand also aims to expand the Dominar range with more models based on the D400. It has already trademarked the Scrambler and Adventurer names in the country that will be based on the Dominar. Expect these two models to be launched here by 2018 and upon arrival, these will surely enhance the Dominar badge’s appeal further.
Bajaj Dominar 400 Gallery