Bajaj has introduced new colour schemes for Dominar 400 in order to elevate its appeal among young customers
Bajaj Auto’s flagship Dominar 400 has been through rocky roads since its debut in the market back in December 2016. The naked sports tourer is a highly capable machine with a mix of plenty of characters. Due to its touring nature, it does weigh a bit more than usual for a naked bike and does not have a refined engine. But when you get accustomed to it, you will forgive the niggles for what it is can actually do.
It is not a hardcore adventure seeker as the Himalayan. However, it blends good cornering capability with the endurance of a sports tourer and more importantly packs all the goodies at an appreciable price range. On paper, the equipment level and performance Dominar 400 offer is certainly unrivalled for what it costs. The popularity of Royal Enfield Classic 350 is so much that the Dominar is taking a beating in sales number as only 2,000 units are sold monthly.
Also Read: Bajaj Dominar 400 Racing Red Colour Introduced In India
The good news is that Bajaj has not given up on the Dominar 400 and the range is set to expand. The domestic two-wheeler brand has invested heavily on the Dominar and new derivatives of the naked tourer are expected in the near future. New ad campaigns were set up in recent months to reach more young customers as well.
In a bid to entice customers, we reported earlier that, Bajaj had introduced new colours for the Dominar 400 and their deliveries have started already. Apart from the red and black theme, the existing matte black paint has been accentuated with golden alloy wheels and we reckon it will enable in increasing the number of takers.
Also Read: Bajaj Dominar 400 vs KTM Duke 390 – Specs Comparison
No other mechanical changes have been made as the D400 continues to be powered by the same single-cylinder engine sourced from KTM Duke 390. The 373 cc liquid-cooled motor produces 34.5 bhp of maximum power and 35 Nm of peak torque delivered to the wheel through a six-speed transmission with slipper clutch.
With the addition of three new colours namely Rock Matte Black, Glacier Blue (replacing Midnight Blue) and Canyon Red, the Bajaj Dominar 400 is currently sold in six different paint schemes including the already existing Twilight Plum, Moon White and Matte Black shades. It retails at Rs 1.42 lakh and Rs. 1.56 lakh (ex-showroom, New Delhi) for the non-ABS and ABS variants respectively.
2018 Bajaj Dominar 400 New Colours
