Bajaj Confirms Launching Husqvarna Brand In India In 2019

Husqvarna Vitpilen 401 India Launch, Price, Specs, Features (Husqvarna Brand India Launch)

Bajaj Auto targets 50 percent market growth in H2 FY2019 and new developments regarding partnership with Triumph will be revealed in the coming months

At the annual general meeting, Bajaj Auto’s Managing Director, Rajiv Bajaj, has confirmed that Husqvarna brand will enter Indian market in the next financial year. He also stated his intentions in launching electric two-wheelers before the stringent BS-VI emission regulations come into effect by April 2020.

Bajaj Auto has always had an aggressive take at the domestic market and a few weeks ago confirmed the introduction of KTM 390 Adventure for 2019. The homegrown brand is keeping itself busy with a slew of new products as Husqvarna’s entry-level Vitpilen 401 and Svartpilen 401 will be offered as premium offerings.

Both the motorcycles share plenty of mechanical components and engine with the highly-popular Duke 390 and are obvious choice for the Swedish brand to make its presence felt in the steadily growing premium bike segment. Bajaj plans to have 50 percent growth by the second half of this fiscal.

Another exciting news is that new proceedings born out of the partnership with Triumph Motorcycles will be revealed in the coming weeks. Bajaj appears to have managed to offer discounts in the domestic market due to its positive run in the export business in the first quarter of this financial year.

Husqvarna Svartpilen 401

Bajaj also cast its eyes on commuter space, as new marketing campaigns will be followed by aggressive expansion into new segments. We suspect the mooted Pulsar 125 could play a big role in Bajaj clawing back the lost share in the entry-level volume categories dominated by Hero MotoCorp.

The Pune-based brand registered its highest ever volume of well over 1.2 million units in Q1 FY2019 and its total sales including three-wheelers grew by 44 percent. Its market share has increased from 14 percent to 16.3 percent during the same period courtesy of the top-selling Pulsar series, CT100 and Platina.