The company is also pouring in new sources on its forthcoming fleet of electric SUVs as the E-Tron Quattro is arriving sooner rather than later
The popularity of SUVs and crossovers continues to be on the raise in the global markets across different price brackets. Car makers are pushing boundaries to be at the core of the SUV business and premium manufacturers are no exception from the list. Resultantly, new segments were found to be appealing in recent times, opening up a number of new opportunities.
Audi observes the same trend carried into the future and in a statement announced during unveiling of its May month global sales, the company has made an aggressive call that about half of its total vehicles sold across the globe will be SUVs by the middle of next decade. We can expect the same strategy to reflect on its product lineup in India as entry-level Q2 crossover and Q8 flagship SUV are reported to be in the pipeline in the years to come.
In the United States market, Audi’s sales contribution standard at 51 percent for SUVs while 33 percent of vehicles retailed in Europe are of the same body styled models. In the world’s largest market China, the Ingolstadt-based manufacturer has a sales share of 34 percent for SUVs. The most popular model of them all is the brand new Q5.
It accounted for 1,25,750 units this year worldwide and last month, 24,700 examples were retailed at a YoY sales increase of 16 percent over the same period last year. Audi’s constant exploration in the segment continues as the smallest SUV in its range, tipped the Q1, will arrive in the near future. Moreover, the upcoming Q4 will compete against BMW X2 and Range Rover Evoque.
Audi’s intention with the recently unveiled flagship Q8 was clear as it targets the elite luxury SUVs in the industry. The company is also pouring in new sources on its forthcoming fleet of electric SUVs as the E-Tron Quattro is arriving sooner rather than later. It will be part of Audi’s plans to launch as much as 20 EVs in the next seven years.