All-New Toyota Land Cruiser Prado Hybrid Debuts With Retro Styling


2024 Toyota Land Cruiser Prado boasts retro styling with off-road credentials and is powered by a hybrid engine capable of 326 hp and 630 Nm

The all-new Toyota Land Cruiser Prado has been unveiled in the United States as the returning Land Cruiser with a radically overhauled design and a less expensive price tag. The Land Cruiser bid farewell to America nearly three years ago and it has now made a comeback as a Ford Bronco and Jeep Wrangler rival, and it will cost around USD 55,000 (Rs. 45.30 lakh).

The retro styling is complemented by boxy and upright proportions as it certainly takes inspiration from the latest Lexus GX. The Japanese auto major will offer the new LC in multiple trim levels with 18-inchers and all-weather tyres as standard but customers have the option to upgrade them to 20-inch wheels as well.

Each trim has a unique visual appeal as the base LC 1958 boasts a vintage grille, mid-spec LC with rectangular headlamps as the FJ62 and the top-end variant differ from one another in a noticeable manner. Buyers can also choose the 2024 Land Cruiser First Edition, which is limited to just 5,000 units and has a more rugged and off-road ready appeal with wider wheels and other elements.


A total of seven colour schemes are available and the last two can be optioned out with a different roof: Black, Meteor Shower, Ice Cap, Wind Chill Pearl, Underground, Trail Dust and Heritage Blue. The new Land Cruiser for America measures a length of 4,920 mm, a width of 2,139 mm and a height of 1,859 mm with a wheelbase length of 2,850 mm and 221 mm ground clearance.

The equipment list comprises Toyota Safety Sense 3.0 suite and trailer hitch (enabling a towing capacity of over 2,700 kg) as standard, a 12.3-inch touchscreen infotainment system, a digital rearview mirror, 14-speaker JBL audio, a moonroof, heated and ventilated leather seats and a HUD based on the trim levels. The entry-level variant gets an eight-inch screen, heated front seats and steering wheel, wireless charger and so on.


Under the hood, it features a 2.4L turbo four-pot engine working in tandem with a 1.87 kWh battery to form the i-Force Max Hybrid system. It is hooked with an eight-speed AT and an integrated electric motor. The powertrain makes 326 hp and 630 Nm and a full-time 4WD system is a standard fitment.

Underpinned by a TNGA-F ladder frame chassis, it comes with a brand new double wishbone setup having dual tube shock absorbers and a multi-link rear suspension system. Other off-road bits are the Multi-Terrain Select system, Downhill Assist Control, electronic locking rear diff, a Crawl Control function, a Multi-Terrain Monitor and a front stabilizer bar disconnect system.