Bollywood actor Aamir Khan has been roped in as the brand ambassador for Datsun India ahead of the launch of the 2018 Datsun GO and GO+ facelifts
Datsun India will soon launch the updated range of its GO hatchback and GO+ MPV. The 2018 Datsun GO and GO+ will look more stylish, have an updated interior with a touchscreen infotainment system that supports Apple CarPlay and Android Auto, and will offer more safety features. Ahead of the launch of the updated models, the company has announced Bollywood superstar Aamir Khan as its brand ambassador.
Aamir Khan is an accomplished film star who is known for his versatility and great acting skills. The actor will be now seen featuring in Datsun India’s #ExperienceChange brand campaign.
Speaking on the association with the popular actor, Thomas Kuehl, President, Nissan India Operations, said, “We are delighted to have Aamir Khan join our Datsun family in India. Aamir advocates the bold and fearless attitude of the new generation who strive for excellence and embodies the spirit of Datsun. We are proud to have him on board and be the face of our new campaign – #ExperienceChange.”
The first campaign to feature the Bollywood actor will focus on how the Datsun cars, with their deep Japanese lineage, can become game changers in their respective segments. The
#ExperienceChange campaign, in the words of the manufacturer, targets ‘young, optimistic, energetic and ambitious new generation of consumers’.
Commenting on his association with Datsun India, Aamir Khan said, “I am thrilled to be associated with an iconic brand that stands for quality and innovation… I look forward to being a part of the Datsun family and its fascinating growth journey in India.”
#ExperienceChange will be an all-round multimedia campaign that will be launched on several platforms – digital, print, radio, TV, OOH, dealerships and city activations – during this year’s festive season. As a part of the campaign, Aamir Khan will be seen promoting the 2018 Datsun GO and GO+ facelifts along with the redi-GO.