The company has officially announced today that the sales of 2018 Swift crossed 1 lakh units in just 145 days
Maruti Suzuki officially launched new generation Swift on February 8 in India. The Swift was already one of the popular hatchbacks in the country and people were eagerly waiting for the new model to come out. The response from customers was overwhelming as the company received more than 1 lakh bookings within two months of the launch.
The company has officially announced today that the sales of new Swift crossed 1 lakh units in 145 days and it is the fastest car to achieve this milestone in shortest time in the history. Since the launch of first generation Swift in 2005, the company has sold over 1.89 million units in India and the 20th million vehicle produced by Suzuki in India is also a Swift which rolled off the assembly line earlier this month.
But the company is struggling to meet the demand as the waiting period of new Swift is over 6 months in some cities. To reduce waiting period, Maruti is planning to shift production of Swift and Baleno to the upcoming plant in Gujarat as current plants of the company is already running in full capacity and they are not able to expand it further.
The new plant in Gujarat is not yet completed and it will take couple of years for the company to complete the project to start running the plant in full capacity. The first production line will start producing cars by the end of this year and this will reduce the waiting period considerably for both Swift and Baleno.
The reasons for the success of new Swift is its design, performance, safety and strong brand image. The fourth generation Swift is based on new Heartect platform which debuted with Baleno and this helped Swift to shed some weight to improve its performance and efficiency over the previous model.
In India, Maruti is offering both petrol and diesel engines with Swift. The 1.2 L petrol engine produces 81 hp of power and 113 Nm of torque. The 1.3 L diesel engine puts out 75 hp of power and 190 Nm of torque. These engines are mated to 5 speed manual and AMT gearbox. The new Swift competes against Hyundai Grand i10 and Volkswagen Polo.