Volkswagen, Audi, Skoda and General Motors to skip 2018 Indian Auto Expo over concern on Return on Investments (RoI)
Volkswagen AG brand like Audi, Skoda along with the Volkswagen will skip the upcoming 2018 Indian Auto Expo in February next year at Greater Noida. General Motors will also skip the event over concern on Return on Investments and effectiveness of participation. Apart from that, other auto majors like Nissan and Ford are also likely to be absent in the prestigious biennial event.
With such big names skipping the upcoming event, 2018 Indian Auto Expo is expected t lose the glitter to some extent. However, new brands like Kia, SAIC and Peugeot are expected to be present at the automotive event. Not only in the car segment, two-wheeler segment too is likely to miss the brands like Royal Enfield and Bajaj Auto.
Speaking about its decision to skip the 2018 Indian Auto Expo, Volkswagen AG says that it has enjoyed participating at the event in previous years and it would be back again in 2020 depending on the brand’s promotion strategy. However, the group has serious concern about the effectiveness of participation.
General Motors on the other hand already announced its exit from Indian domestic market. It will operate only from its Talegaon plant for the overseas markets. Therefore, the American auto major sees no point in participating at the event. Speaking about Nissan and Ford, they are yet to confirm skipping the event. Interestingly, both Nissan and Ford showcased some spectacular cars at the 2014 Indian Auto Expo.
Also read: Expected Upcoming Cars at 2018 Auto Expo
Last time we saw the cars like Ford Mustang, Nisan GT-R. Jeep also made its India debut at the last edition of the event. At the upcoming 2018 event too we are hoping to see some spectacular cars. While South Korean auto major Kia is expected to make its India debut with the event, SAIC could be the first Chinese car brand in the country and it is expected to be present there as well.
Source: ET Auto