It was a breezy and cloudy afternoon when we landed in beautiful green city of Kochi, in the state so famously called the God’s own country. The temperatures were mild and comfortable, but there was adrenaline rushing through the veins thinking about our mission for what we were in the city. It was the Thar Fest, annual get together of Mahindra Thars from across the country.
Also known as the Mahindra Club Challenge, this event sees participation of several off-roading clubs from across India with their stunningly modified Thar off-roaders. Some events organised by Mahindra Adventure tests the skills of the expert drivers and of course the agility of these mean machines on four wheels. No wonder, thinking about it is enough to rejuvenate a motoring enthusiast after a tiring full work week.
It was raining – giving a strong vibe that the stage was all set and as the event was organised, the competition divided into two segments: a night leg and a day leg. The night leg was mud therapy for the Thars. An uneven field with slush, mud and ditches was ready to greet the Thars and us. The Thar Fest flagged off with around 30 Thars growling and fast pacing the hearts of the enthusiasts.
The silent mood of the night shattered with the growling engines, screeching sounds, burning smell of tyres and diesel and also the nearly thousands of cheering crowd gathered around the venue. It was interesting to see how the crowd gathered there was constantly cheering the participants whenever they and their Thars were getting stuck in the muddy terrain.
In the day leg of the event there were several stages for the participants. These included crossing a ditch twice using narrow logs, driving through a water body, rocky terrain challenge and finally car crashing. All the eleven teams participated had their machines and expert drivers ready. All the three events, ditch challenge, rocky terrain challenge and driving through water body were going on at once. Every team brought several numbers of Thars for different challenges. The last one was the car crashing which certainly drew most attention and maximum number of crowds.
The final challenge of crashing the cars was certainly difficult considering the fact that the cars had to come down through an uneven lineup of dumped vehicles, tanker, truck bed, etc with huge tyres stacked on them making obstacles. This was the event that took most time for each participant to complete. Only a few managed to complete the task in the 15 minutes of allotted time. One of the participating Thars toppled as well invoking a thick cloud smoke and fear of injury. But thankfully there was no injury and everything was finished in a manner as it was supposed to be.
As we already said, the Thar Fest is not only about adventures. But, it is a carnival for the Thar owners and enthusiasts. So, there was a rock concert as well in evening where the Goanese band A26 performed amidst huge crowd and many more apart from the award ceremony. So what were those? As it was a carnival of cars, there was everything automotive.
Mahindra Adventure displayed various customisation options for the Thar. The accessories available for the SUV were on display and on sale too for the buyers. Also, there was an online configurator through which interested Thar owners had option to check how their SUV would look with preferred accessories. Well, there was a Thar Ride-On on display too. A kid Thar you can say! Apart from that, Mahindra’s adventure tourer Mojo was also on display. No wonder, the brotherhood of Thar and Mojo goes pretty connected considering both are meant for traveling on rough roads.
Mahindra is certainly one of the leading automakers in the country when it comes to organizing exciting events that bring its customers in one place and giving them a chance to build a sense of brotherhood. But, the Thar Fest is unique among all of those events. It was not about sports or competition, but testing one’s bravery, patience and of course driving skill.
Like any other participant, we had to perform the tasks and believe me, it was not that we got some special treatment. But, apart from the challenges thrown at us, it was sheer excitement to drive those mean machines on rugged roads. No long drive through highway alongside coast can give that joy. Even after the event was over we were drooling over the things we saw and experienced in previous 48 hours.
It was indeed a pleasure to be a part of that colourful and unique carnival and I personally would like to be a part of that again in the future. Until the next Thar Fest starts knocking at door, let’s cherish the memory of that shiny October day and hope to see some even more spectacular things at the next edition of Mahindra Club Challenge. Finally, to conclude this memoir, I must say thanks to Mahindra Adventure for such an wonderful experience of learning and outright fun.
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