All New 2017 Hero Glamour Launched; Brand Enters Argentina

Hero Enters Argentina, Launches All New 2017 Hero Glamour

2017 Hero Glamour for Argentina is equipped with BS-IV compliant 125 cc TOD engine making 11.5 PS and 11 Nm torque

Hero MotoCorp has announced its entry into the Argentine market and showcased an all-new Glamour. As much as five products will be sold initially in the Latin American destination and it marks the New Delhi-based brand’s 35th foreign venture. The existing generation Glamour is retailed in 18 export markets but the new model will go one up further. Our domestic market will get the new Glamour in late February or early March.

As part of becoming a ‘million club’ brand within this financial year, Hero needs to make a strong statement in Argentina and thus penned a deal with the legendary Diego Simone, current manager of Atletico de Madrid, as brand ambassador. The launch coincides with the impressive debut of Hero MotoSports Team Rally at the Dakar rally 2017 with Indian rider C S Santosh and Joaquim Rodrigues at the helm. The fresh styling includes a new ‘V’ shaped headlight, twin pilot lamps, signature LED light guide tail lamp and newly designed Y spoke alloy wheels. Enhancing the overall appeal is an enlarged tank fairing, rear fender and chiseled rear cowl.

Glamour 3-4th Front

Developed with the ever stringent regulations of the overseas markets in mind, the new Glamour gets a vertically engine instead of the older sloping design. It uses the same air-cooling technology but will have option of carburetor – with new CV carb – or fuel injection technology. With the mechanical improvements, the 125 cc TOD (Torque On Demand) engine is capable of putting out 11.5 PS at 7,500 rpm which is a significant increase of 2.4 PS over the outgoing motor.

It is complemented by 0.65 Nm torque hike as the new mill makes 11 Nm higher up the rev band of 6,500 rpm. The fuel-injected version returns an economy of 62 kmpl as it becomes 7 percent more frugal. The increased power and torque figures have resulted in Hero claiming the zero to 60 kmph acceleration time as 6 seconds and 5.6 seconds for carburetor and FI variants respectively.

The BS-IV compliant motor will be equipped with the idling engine start-stop technology widely known as i3S for improved fuel efficiency. Another feature prompted by the mandatory safety regs is the AHO (Automatic Headlamp On) tech that adjusts illumination and improves road visibility. The new Glamour also gains an analogue and digital instrument cluster with trip meter, mileage metre and fuel gauge displayed in digital manner.

Glamour Console

The equipment list goes on to explain the existence of standard tubeless tyres, standard drum brakes, optional discs, four colour options for the carb version and three for the F1, etc. The Latin American markets will see the Glamour being renamed as Ignitor and it will be accompanied by three other products in Argentina namely the Hunk, Hunk Sports and Dash scooter.

Hero joined hands with Marwen SA for local distribution in Argentina. The synergy allows for utilising the partner’s assembly plant at Villa Rosa Province of Buenos Aires that has capacity of 5,000 units per year with possible future expansion on the cards. Therefore, all the four products will be exported from India as CKD kits and assembled there. Hero will be kicking off the proceedings with 40 sales and service outlets before expanding them to 100 by the end of this year.

Glamour FI Techno Blue 3-4th Front